You can see the XYZ business model in action via The Muse Gallery and its associated umbrella projects.

The Muse Gallery was established by artists, to support emerging contemporaries by combining creative and commercial concepts under one roof.

Since establishment in 2003, The Muse has continued to offer graduates and visiting artists improved conditions for arts practice and the exhibition of work and endeavours to continue with an ‘artists for artists’ concept at the heart of the organisation.