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Listings – Event Management

With listings, we mean event management, ticketing websites
and digital websites promoting art events.

Utilizing listings is great for growing and reaching a new
audience often at a reasonable cost. In Europe, the event
management and ticketing website EventBrite is huge, easy to
navigate and free to use for free events.

There are plenty of software to use within this field, try to
find a platform that connects you with your target audience.
And one that is relevant to your target market.

When it comes to websites and platforms promoting art events
the most important to consider are; how much are you willing
to spend and where is your target audience active?

Facebook communities – free

LinkedIn groups – free

Art Communities such as Art Rabbit (pro account €30/month),
and Seb’s Art list (€10/month)do some research in your local
market and find out which of the art communities have the
biggest and most relevant platform for your business.

Newsletter

When deciding what software tool to use for your newsletters
and invitations be sure to consider a platform that is easy to
use and that supports automatic send-out, templates, a place
to facilitate storage of your contacts and a tool that allows
subscription. The more automatic this is the easier it is to manage your newsletter flow.

At The Muse we are using MailChimp. If you are curious to find
out if this is a good match for you they have a free month
trial. This includes 500 contacts and 2 monthly send-outs with
one user for the account. In other words, you could send out 1
invitation to your network and one re-cap/thank you/follow-up
letter and see how it feels for you to use this platform.
After the trial month, you will be charged $20 a month for up
to 500 contacts. The more contacts you add the more MailChimp
will charge.

Here are some pricing examples.

There are plenty more Email Marketing Software have a read of
what Forbes is saying right here.

Webhost + E-mail

There are a million domain & hosting sites out in cyberspace.
Here is an article to help you get wiser when choosing: Hosting advice

Prices range from a few dollars per month to several thousand
dollars a year. When choosing and calculating your budget
think about what suits your business model the best.

Are you just getting started and applying for start-up
funding? It may be wise to choose a “pay for the year”
alternative that often saves you a substantial sum and you can
add it to your application budget.

If you prefer a solution that does not require you to
subscribe for an entire year, go for a monthly subscription.
Stay away from the agent services that are common on popular
hosting websites. It will tell you that your domain name is
taken but you can pay an agent to negotiate a deal with the
organisation/person who owns the name you want. this “service”
could cost you a lot with no guarantee you will own the
domain. Simply pick a different site name. Some domain names
rank higher than others and are easier for your visitors to
remember this, you also might want to consider.