Toolbox | 03 Operations | 05 Website

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Website
First, you might want to consider if you should have a
website. A few businesses survive fine only using Instagram.
Some key benefits of having your own website are:

• Artist portfolio- Here you can create a page per artist
  presenting their bios, artist statement and a few
  selected artworks
• What’s On- Here you can provide short press text and a
  calendar letting visitors know what is happening at your
  gallery at the moment.
• About- Information regarding your gallery. Who are you?
  Where are you located? How do people get in touch?
• Residency program- Should you decide to have a residency
  program here is the place to describe it and create an
  application module
• E-com- If you wish to expand your sales channels, this
  will also be necessary if you want to offer sales through
  Instagram.

What platform to chose…

When you start searching for a platform to build your website
on you will notice that there are plenty out there. For this
particular site we are using persona.co. This site offer a
monthly charge of 4$, very cheap and it serves the purpose for
this particular content. For our business The Muse we have
built our website with Squarespace, this site comes at a
higher cost however, it contains several easy to use and
practical templates, such as a webshop, event calendars, image
galleries and plenty more, Squarespace is also compatible with
most social media accounts and software such as MailChimp. It
ensures a smooth userexperience and less hassle for you when
creating it.

Plenty of people choose to create a website with wordpress or
to simply outsource the website to external experts, keep in
mind that this quickly adds up in cost and unless you are
sharp at coding you will always need to pay for changes and
updates to the external team that created it.

Remember to always keep your website updated. You might
consider it to be your business card, a digital glimps of what
your company has to offer.

A website is equal part operations, communication and (if you
have a webshop) sales. Make clear divisions within your team
of who is responsible to update which content. This too is are
good tasks to add to the mutual calendar as weekly or
bi-weekly reminders.